You can check your website’s Google rankings manually, through Google Search Console, or with a rank tracking tool. Manual searches are useful for checking a few queries, Search Console helps you analyze collected performance data, and a dedicated tool lets you regularly track a chosen list of keywords. To make the results useful, knowing that […]
Robots.txt is a text file that sets out crawling rules for search engine crawlers. It specifies which pages and sections they may crawl and which they should skip. The file is available at an address such as https://example.com/robots.txt and may include a link to an XML sitemap. For example, an online store has categories, products, […]
The first changes following SEO improvements can appear before leads and sales start to grow. It generally makes sense to allow a few weeks to assess how changes affect search performance, while planning organic traffic growth over a period of months. Neither three nor six months guarantees results: the website’s starting point, the work completed, […]
When hiring someone to improve a website’s search performance, a business owner needs to decide whom to trust with the project and how to assess the value of the work. This can be difficult: one conversation rarely reveals the full extent of a provider’s experience, and SEO results are not always visible in the first […]
Backlinks play a major role in successful SEO promotion. Today, when visiting different informational websites, you can see links to commercial websites within the text of an informational page. Such links affect how often a website is crawled by search bots and help them better understand the topic of a page through anchors (link text). […]
Search engines are primarily used to find the information you need, but given the amount of information Google returns after you enter a query, finding precise and relevant information on the first attempt is not always easy. To simplify tasks like this, there are search operators that help make a query more precise and produce […]
Why a website does not appear in search results is a common question clients ask an SEO specialist. Let’s look at the main reasons why this happens.
You have created a website, but no matter which search queries you try, it does not appear in Google search results. There are several reasons for this, described below.
Today, the number of users on mobile devices significantly exceeds the number of users on desktop computers and laptops. According to Semrush statistics, the number of mobile users is three times higher than the number of desktop users:
The question “how much does SEO promotion cost?” usually does not arise out of curiosity. A business owner wants to understand what budget is required, why different contractors quote such different prices, and whether commercial proposals can be compared solely by the monthly amount.
An SEO website audit includes checking indexing and technical health, as well as analysing the site structure, search queries, content, links, competitors, and analytics. As a result, the business owner should receive an explanation of the issues found and an action plan: which pages to improve, what to assign to a developer, and where to […]