SEO Promotion Strategy
SEO Promotion Strategy Development
A comprehensive set of project tasks aimed at improving website visibility in search engines, which leads to growth in targeted traffic and, accordingly, an increase in the number of orders. I do not focus on ranking specific keywords in the TOP positions. Instead, I work comprehensively, using the most complete semantic core possible and maximizing business profit.
Stages of Preparation for SEO Promotion
Before starting website promotion in Google, I carry out the following work:
Audit of the website’s initial technical condition and its compliance with search engine requirements;
Usability analysis: checking whether the website functionality works correctly, whether pages contain targeted content, and analyzing behavioral factors;
Backlink profile analysis;
Analysis of competitors from the TOP search results;
Preparation of an individual work plan based on the completed analyses.
If you cannot find your website in search results for queries or images, you should consider SEO promotion. Let’s take a closer look at these stages.
Initial SEO Audit of the Website
First of all, an initial audit of the website will be carried out to identify technical errors. The website will be checked for issues such as correct server configuration (proper response codes, caching, the main website mirror, etc.), duplicate and outdated meta tags, duplicate and service pages appearing in search, keyword stuffing, and other problems. Based on the initial audit, it is possible to understand the overall "condition" of the website and identify critical issues that should be fixed first.
Usability and Behavioral Factors Analysis
An intuitive design and correctly functioning website are currently among the most important factors directly affecting the number of orders. If the website does not contain useful information for visitors and does not solve their needs at key stages of interaction with page functionality, this can lead to a higher bounce rate and a reduction in purchases by 60 percent or more.
Complex filters, problems displaying content on different devices, the order of blocks on a page, the size of pop-up windows, and many other small details directly affect customer loss.
The problems described above can be identified through usability analysis and used to prepare further improvements to the website.
Backlink Profile Analysis
Today, backlinks do not have the same level of influence they had five years ago. Having a large number of links is not always a decisive factor in placing a website at the top of search results. Very often, a large number of low-quality links can cause a website to fall under search engine filters. Backlink profile analysis includes the following stages:
-
Analysis of the quality of the current backlink profile;
-
Analysis of backlink dynamics;
-
Analysis of how external links are distributed among promoted pages;
-
Analysis of the anchor texts used by external referring websites when linking to the site.
Website backlinks should be balanced across different anchor types (keyword anchors, branded anchors, and non-anchor links), as well as different types of websites (PR articles, forums, commercial websites, and others).
Backlink profile analysis helps identify unsuitable referring domains for disavowal in search engine tools, determine pages that need additional backlinks, and organize the website's anchor list.
Individual Work Plan
SEO optimization always involves promoting a website for key phrases. After completing the full set of analyses, the scope of technical optimization work will become clear. Target search queries for the main pages will also be identified, forming the basis for building the most complete semantic core possible. Correctly distributing keywords across website pages makes it possible to cover the target audience more fully and avoid keyword cannibalization between pages.
If you need an individual promotion strategy that can deliver results within 2-3 months, get in touch! My portfolio includes many successful cases that I can share in a private conversation.