SEO Audit
Comprehensive SEO Audit
A comprehensive SEO audit is a technical and search analysis of a website that identifies the project’s strengths and weaknesses, as well as the actions required for further promotion. With an SEO audit, you can find out how well your website meets internal (On-Page) and external (Off-Page) ranking factors.
Why Do You Need a Website SEO Audit?
The importance of SEO promotion for an online business is difficult to overestimate. If a website is poorly optimized for Google, it will have problems with indexing and visibility in search results, which will not help generate new traffic and orders.
To understand the prospects of SEO promotion for a website, ideally you need to conduct a full website audit, identify all issues in the technical, content-related, and backlink components of the project, and compile a complete list of problems that need to be fixed before moving on to website optimization and ranking promotion.
Also, if your website has already been promoted but this did not produce results, an SEO audit can help answer the following questions:
- why is my website not improving in rankings?
- we optimized the website, but there are no results;
- rankings and traffic dropped sharply, but nothing changed on the website;
and so on.
During a comprehensive website analysis, its indexing and change history is also reviewed, making it possible to compare traffic dynamics with the changes that were implemented.
What Is Included in a Website SEO Audit by a Freelancer?
A full website audit is provided as a Word file describing the process of checking specific ranking factors and the results of those checks. The main sections used to evaluate the website are:
Search Traffic Analysis
At the search traffic analysis stage, the current effectiveness of organic search traffic is evaluated, including:
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Which pages generate the most traffic;
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Which search queries generate traffic for the website;
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How well the intent of search queries matches the content of traffic-generating pages;
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Page dynamics in relation to search algorithm update dates.
The answers to these questions provide an initial understanding of how well the project is optimized and what kind of relationship it has with Google, because traffic quality matters more than traffic volume alone. For example, if most of an online store's traffic comes from informational articles, this is a problem because the commercial pages are not properly optimized.
Technical Website Analysis
This is the main section of a professional SEO audit performed by a freelancer. For a search engine to understand the website's content as accurately as possible, the source code should not contain errors that affect page quality. At the end of this section, the SEO auditor answers the following questions:
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Do all pages have unique meta tags optimized for relevant keywords;
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Are there any issues with page responses on the website (404 links, 301 redirect loops, etc.);
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Are there any critical errors in the source HTML code that prevent search bots from crawling and understanding page content;
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Do the website pages contain the necessary structured data that affects how pages appear in search results;
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Other technical issues.
It is not enough to make a website look attractive and modern, because a search engine evaluates not only the visual appearance of the website but also its source code. The better the website's internal structure is implemented, the easier it is for search bots to index its pages and assign them initial rankings.
Website Content Analysis
High-quality text content is an equally important factor because it allows a search engine to match your website pages with the relevant search query intent. During this stage, you receive answers to the following questions:
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Is the content of the promoted website pages unique;
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Are the texts optimized according to current search engine requirements;
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Are there any issues with H1-H6 headings;
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Are there zombie pages on the website that prevent other pages from achieving higher rankings.
If the website content is not unique and is written only to insert keywords—in other words, it contains little useful information—the search engine may consider the page unnecessary. Even if the page is not removed from search results, it may remain around the TOP 50, where there is practically no traffic.
Project Development History Analysis
If the website previously had significantly more traffic than it does now, the history of content and technical changes should be reviewed. When this section is relevant, you receive answers to the following questions:
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Which changes affected the traffic decline;
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What can be done quickly to restore rankings;
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Whether backlink profile activity has affected the traffic decline.
Backlink Profile Analysis
The backlink profile is one of the most important factors for ranking for high-volume search queries. The more high-quality links point to your website, the more authority it can build in the eyes of search engines. During this part of the audit, you receive answers to the following questions:
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What the current backlink profile dynamics are;
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Which referring domains are the most useful and the most harmful;
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What the anchor text distribution in the backlink profile is;
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Which anchor texts require stronger backlink metrics.
It is possible to rank in search results without backlinks, but the positions may not be high because websites often have to compete for queries with large marketplaces and established platforms. In such cases, high-quality backlinks are required, along with ongoing work to increase their number.
SEO Audit Kyiv: Prices 2025-2026
Website Type | Turnaround Time | Price |
Business Card Website up to 15 Pages
| 3-4 days | from $100
|
Corporate Website up to 50 Pages
| 5 days | from $120
|
Small Service Website up to 50 Pages
| 7 days | from $200
|
Online Store up to 1,000 Pages
| 10 days | from $250
|
Large Informational Website
| 12 days | from $300
|
Large Online Store
| 14 days | from $400
|