SEO promotion of an agricultural products online store: herbicides, insecticides, fertilizers, etc.
During the promotion period:
- Technical optimization was carried out, and errors directly affecting website indexation were fixed;
- Multilingual functionality was configured, and content duplication between language versions was removed;
- The website structure was revised based on search queries;
- A search-friendly filter URL block was implemented to target long-tail queries;
- Semantics, texts and meta tags were optimized for the pages that needed to rank.
Results:
- The number of clicks from search engines increased from 100 to 800 per day;
- The number of keywords in TOP 1-3 grew from 137 to 273;
- The number of keywords in TOP 4-10 grew from 607 to 625;
- Estimated SEO traffic according to Ahrefs increased from 2,986 to 11,634.
The Ahrefs screenshots show that the website continued to grow in rankings.